Resume / Experience

joel d kincaid

Creative Marketing Expert with 24+ years developing branding, information-driven communications, and web-based marketing solutions. A proven leader working with small to mid-size clients, as well as, highly involved in the local community. A team player with exceptional organizational, communication and scheduling skills.

---

 

Work Experience 

Guru of All Things Creative
July 2002 - present

• Manage creative department, freelance and contract labor employees
• Work with client budgets to achieve their marketing goals
• Oversee ordering, printing and press checks
• Adept at analyzing clients requirements and providing innovative ideas for advertising and promotion
• Effective at communicating with clients and team members while building strong relationships
• Work with clients on projects including: Variable Data Printing, branding, direct mail, catalogs, magazines, ads, exhibit design, SEO, websites, and online marketing projects

---

Art Director
May 1994 - July 2002

• Setup packaging standards for three divisions
• Managed design staff and ASI production staff
• Worked closely with in-house and national sales representatives to deliver on-time marketing materials and product samples
• Designed private label packaging for clients including: Walmart, Target, CVS, Eckerd, and Dollar General. This included over 1,000 SKU’s over three product lines.

---

Art Department Supervisor
May 1990 - May 1994

• Illustration of pre-print lines for the resort and college markets
• Worked with management team to setup new employee recognition & review processes
• Refined department processes to allow for higher proficiencies in production workflow
• Coordinating with management, sales, and design staff for annual catalog sales, tradeshows, and marketing projects

---

Education

Bachelor of Arts
May 1990
Spring Arbor University
Major: Graphic Design - Honors in the Major

---

Skills

 

---

Community / Leadership

---

Life's Pleasures